The effects of social media and globalization on national cultures?
The question of whether or not social media has a positive or negative effect on national cultures has been debated by sociologists for some time now. However, it is one of the more complex issues surrounding globalization and the Internet. Many people believe that it has both a positive and negative effect on the culture. Others argue that it doesn’t have an effect, but that it can be manipulated to serve a negative purpose. It can be used to shame, threaten, and even smear individuals and businesses alike.
One of the biggest questions revolves around the impact on privacy. How does social media impact privacy? It’s a legitimate concern, because no one knows what will be posted or publicly displayed on social networks. Some people worry that their identities may be stolen through various activities and that the negative impact on privacy is real. In reality, the impact is minimal, if it exists at all.
Social media certainly does not have a “zero liability” clause. In fact, it’s not right to sue a company or individual for posting negative information on a public website. It’s always a risk, no matter what media you are using to post information online. That being said, a person or business that is posting information online can only be held responsible if they actually knew that the information was illegal. There is no way of knowing what will become available in the future.
The other issue is the impact on foreign cultures. The Internet has brought a plethora of global communication to homes across the world. Many people are posting messages about the places they are currently traveling to or are thinking about visiting. While many do not post threats or actual violence, there is still a negative impact on the psyche of the people who are doing so.
The same can be said for companies that market themselves online. If an organization or company sells products to consumers, then it will want to ensure that their business is seen in a positive light across all platforms. They will need to have presence on various social media sites to do so. The problem comes in when the social media site the company is registered with does not do a good job at policing its content. Content that could be considered hateful or insulting becomes a huge problem, particularly if it is posted by someone who represents the company or brand in question. This could open the door for lawsuits.
The effects of social media and globalization on national cultures are also a consideration for businesses and brands that wish to tap into the global market. The Internet is a huge marketplace. However, it also carries with it the potential for disaster. Companies and businesses that fail to keep their social media pages clean or are catching posting negative information could find themselves unable to function in the future. Even more distressing is the possibility of individuals posting messages which turn into real threats and actually cause physical violence against an individual or group of people.
Social media has definitely opened up a whole new avenue for marketing and advertising. However, one must not mistake this for the promotion of a positive cause or a business. The fact that the Internet allows for the expression of countless opinions means that it is no longer simply a platform for marketing purposes. It is also a potential forum for hate pre-conditions. As human beings become increasingly intolerant, this kind of climate in society is bound to continue to increase. It is the effects of social media and globalization on national cultures that should act as a warning to all individuals and companies operating online.
The effects of social media and globalization on national cultures should act as a clarion call to all online business owners and managers. The value of social media cannot be understated. It has allowed countless businesses the chance to reach out to a global market by capitalizing on a massive audience. However, this opportunity has also been exploited by unscrupulous elements in order to spread malicious online propaganda against certain products, services, and beliefs. In order to protect their brands and values, companies need to take control of the use of social media. They must ensure that their employees, customers, and company assets are not being abused in any way.